Mastering on Social Media Marketing – Online Class
Course Description
The term digital marketing refers to the use of digital channels to market products and services in order to reach consumers. This type of marketing involves the use of websites, mobile devices, social media, and other similar channels. Digital marketing involves some of the same principles as traditional marketing and is often considered a new way for companies to approach consumers and understand their behavior. Companies often combine traditional and digital marketing techniques in their strategies.
Benefits:
- Participants learn Core Concepts of Social Media Marketing
- Social Media Marketing
- Video Marketing
- Content Marketing
- Paid Advertisement
Contents of Training:
Core Concepts of Digital Marketing:
- Concepts of Social Media Marketing
- Understanding Marketing Process
- Understanding Social Media Marketing Process
- What’s the difference between digital marketing and traditional marketing, and why does it matter?
- Tools of Social Media Marketing
- How We Use Both Social Media & Traditional Marketing
Social Media Marketing :
- Core Concepts of Social Media
- How social media marketing is different than others
- What & Why is Social Media Marketing
- Social Media Account for a Business (Facebook, Instagram, LinkedIn, Twitter)
- Buyer’s Journey Alignment with Platforms Behavior
- Community Building Techniques
- Content over Social Media & Hashtag Implementation
- Audience Insight Analysis
- Social Media Marketing Automation
- Implement A/B Testing for Social Media
Paid Advertisement :
- Core Concepts of Paid Ads
- What are Facebook Ads?
- Using Ad Manager for Facebook Ads
- Rules for running Facebook ads through the ad manager
- What are Google Ads and Smart Campaigns?
- Use of different types of keywords in Google Ads
- Rules for running search and YouTube ads
- Ads Campaign Creation & A/B Testing
Certification
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LEARNING OUTCOMES
- Over 26 lectures and 55.5 hours of content!
- LIVE PROJECT End-to-End Software Testing Training Included.
- Learn Software Testing and Automation basics from a professional trainer from your own desk.
- Information packed practical training starting from basics to advanced testing techniques.
- Best suitable for beginners to advanced level users who learn faster when demonstrated.
- Course content is designed by considering current software testing technology and the job market.
- Practical assignments at the end of every session.
- Practical learning experience with live project work and examples.
Instructor
Sadiqul Islam
