Course Description

Course Description

The term digital marketing refers to the use of digital channels to market products and services in order to reach consumers. This type of marketing involves the use of websites, mobile devices, social media, and other similar channels. Digital marketing involves some of the same principles as traditional marketing and is often considered a new way for companies to approach consumers and understand their behavior. Companies often combine traditional and digital marketing techniques in their strategies.

Benefits:

• Participants learn Core Concepts of Digital Marketing
• Learn also Website Planning Process
• Social Media Marketing
• Video Marketing
• Content Marketing
• Paid Advertisement
• Email Marketing also Digital Marketing related things.

Contents of Training:

Core Concepts of Digital Marketing:

• Concepts of Digital Marketing
• Understanding Marketing Process
• Understanding Digital Marketing Process
• What’s the difference between digital marketing and traditional marketing, and why does it matter?
• Tools of Digital Marketing
• How We Use Both Digital & Traditional Marketing

Website Planning Process :

• Core Concepts of Website
• Understanding domain names & domain extensions
• Different types of websites
• Planning & Conceptualizing a Website
• Booking a domain name & web hosting
• Adding domain name to web Server
• Adding webpages & content
• Building a website using CMS
• Landing Pages & Optimization

Social Media Marketing :

• Core Concepts of Social Media
• How social media marketing is different than others
• What & Why is Social Media Marketing
• Social Media Account for a Business (Facebook, Instagram, LinkedIn, Twitter)
• Buyer’s Journey Alignment with Platforms Behavior
• Community Building Techniques
• Content over Social Media & Hashtag Implementation
• Audience Insight Analysis
• Social Media Marketing Automation
• Implement A/B Testing for Social Media

Video Marketing :

• Core Concepts of YouTube Marketing
• Channel Management & Content Planning
• Video Best Practices
• Upload your First Video
• YouTube Video SEO
• YouTube Analytics and Reporting

Email Marketing :

• Core Concepts of Email Marketing
• Key Concepts of Email Marketing
• E-Mail Signatures – Removing & Editing
• Creating & Designing a Template
• Types of email marketing- Opt-in & bulk emailing
• Email Marketing Automation
• Email Marketing Software

Content Marketing :

• Core Concepts of content marketing
• The objective of content marketing
• Content marketing 7-step strategy building process
• Optimizing content for search engines
• Developing Goals, Customer Personas, Topics

Paid Advertisement :

• Core Concepts of Paid Ads
• What are Facebook Ads?
• Using Ad Manager for Facebook Ads
• Rules for running Facebook ads through the ad manager
• What are Google Ads and Smart Campaigns?
• Use of different types of keywords in Google Ads
• Rules for running search and YouTube ads
• Ads Campaign Creation & A/B Testing

Certification

.

LEARNING OUTCOMES

• Over 52 lectures and 105.5 hours of content!
• LIVE PROJECT End-to-End Software Testing Training Included.
• Learn Software Testing and Automation basics from a professional trainer from your own desk.
• Information packed practical training starting from basics to advanced testing techniques.
• Best suitable for beginners to advanced level users who learn faster when demonstrated.
• Course content is designed by considering current software testing technology and the job market.
• Practical assignments at the end of every session.
• Practical learning experience with live project work and examples.